SEO, AEO, GEO, and growth leadership
SEO, AEO, and GEO consultant with growth leadership from strategy and management to execution
Growth and SEO leader for teams that need measurable pipeline and revenue impact.
I help companies improve visibility across search engines and AI-driven discovery. My work combines technical SEO, content strategy, international SEO, answer engine optimization (AEO), and generative engine optimization (GEO) to support stronger organic growth across SaaS, eCommerce, and content-led businesses.
Focused on qualified demand, conversion pathways, and sustainable revenue contribution, not traffic for vanity metrics.
What I drive in growth roles
I work across the full organic growth system: demand capture, technical SEO and AEO foundations, content-to-conversion journeys, and experimentation. My focus is improving qualified pipeline, conversion efficiency, and long-term acquisition resilience.
Qualified organic demand growth
Expand discoverability where commercial intent and realistic win conditions overlap.
Better conversion from high-intent pages
Improve handoff from organic visibility to action through stronger page journeys.
Stronger SEO + AEO + content + product alignment
Align teams around one prioritized growth roadmap with clear ownership.
Growth operating process
Execution momentum
Core areas of expertise
Helping brands stay discoverable across search and AI-driven discovery
Search is evolving quickly. Brands are no longer competing only for visibility in traditional search results. They also need to be discoverable in AI-generated answers, conversational interfaces, and modern search experiences where content is summarized, reused, and surfaced in new ways.
As an SEO consultant and strategist, I help companies adapt by improving technical SEO foundations, strengthening content architecture, aligning pages to search intent, and building answer-ready content through AEO and GEO thinking.
My background spans technical SEO, content strategy, international SEO, answer engine optimization, and generative engine optimization — making me a strong fit for teams across SaaS, eCommerce, and content-led businesses looking for an SEO lead who can combine practical execution with long-term organic growth thinking.
What I help companies with
I work where SEO strategy, technical execution, and changing search behavior meet. Whether the challenge is technical debt, weak content structure, international complexity, multilingual SEO, or AI search visibility, I focus on the areas that improve discoverability and compound over time.
Technical SEO consultant support
I improve the foundations that support organic performance, including crawlability, indexation, metadata, internal linking, page structure, and search visibility. I work across audits, prioritization, and implementation planning so teams can focus on the fixes that matter most.
Technical SEO servicesContent strategy consultant support
I build content systems around keyword research, topic clusters, search intent, user journeys, and scalable planning. The goal is not just to publish more, but to create content architecture that drives relevance, answer-ready content, and long-term business value.
Content strategy servicesAEO, GEO, and AI search visibility
I help brands improve discoverability in AI-generated answers and conversational search experiences. My work focuses on answer engine optimization, generative engine optimization, stronger information design, and content that is easier for AI systems to interpret, reuse, and surface.
AEO / GEO servicesInternational SEO consultant support
I support multilingual SEO growth and complex migrations with planning around hreflang, redirects, canonicals, sitemap updates, internal linking, and post-launch monitoring. The goal is to reduce risk, preserve visibility, and create stronger long-term SEO foundations.
International SEO servicesFeatured case studies
A few examples of the strategy, analysis, and execution work behind the outcomes.
Flagship independent project · AI search research and product thinking
QueryArc: a flagship independent project in AI visibility research
I developed QueryArc as an independent project to explore how brands appear in AI-generated recommendations. It tests whether a brand is mentioned, recommended, compared, or missed across buyer-intent prompts, then structures those outcomes through repeatable testing, rule-based scoring, and clear diagnosis. The project reflects how I think about modern search: combining SEO, research, methodology, and product thinking to make emerging search behavior easier to understand.
Independent project focused on AI visibility, structured methodology, and practical interpretation.
Selected work and outcomes
My work is grounded in real execution, not generic advice. Here are examples of the kinds of SEO strategy, technical SEO, and organic growth work I've led.
Technical SEO audits built around prioritization
I approach technical SEO by identifying the issues most likely to affect discoverability, rankings, and user experience, then translating them into actionable priorities. That includes metadata issues, crawlability concerns, weak page structures, internal linking gaps, and quality signals that can hold back performance.
Keyword and content planning designed for organic growth
I've developed SEO strategies around keyword gap analysis, high-intent opportunities, topic clustering, buyer journey mapping, and scalable content planning. This work helps companies expand search coverage, strengthen relevance, and build a clearer path from traffic to conversion.
Migration and multilingual SEO with risk awareness
I've planned migration and international SEO work around URL mapping, redirects, hreflang, canonical alignment, sitemap updates, and post-launch monitoring. This kind of work matters because even strong brands can lose visibility when migrations are not handled with enough detail.
Work samples
Real strategy documents, audits, and deliverables that show how I think and work.
Why teams hire me
I'm most useful where SEO needs both strategic ownership and practical execution.
Strategy and execution
I can move between high-level SEO direction and hands-on implementation planning. That includes audits, prioritization, content planning, structural recommendations, and growth roadmaps.
Built for evolving search
My work extends beyond traditional SEO into AEO, GEO, and AI-driven discovery. That helps brands prepare for how people increasingly search, compare, and discover through AI-generated answers and conversational search.
Strong across industries
I've worked across SaaS, eCommerce, content-led platforms, education, travel, and technology businesses. That breadth means I can adapt SEO strategy to different business models, audiences, and growth goals.
Collaborative and commercially aware
I work best where SEO needs to connect with content, development, product, and growth goals rather than operate in isolation. I care about execution quality, but also about business impact.
For recruiters and hiring managers (SEO + growth roles)
I'm best suited for roles where SEO needs both ownership and execution. That includes positions such as SEO lead, SEO strategist, SEO consultant, technical SEO consultant, organic growth strategist, growth SEO lead, or AI search lead across SaaS, eCommerce, and content-led businesses.
My experience is strongest in environments where teams need someone who can improve technical SEO foundations, shape content strategy, support international SEO, and adapt SEO to changing search behavior.
I'm particularly well suited to roles that value:
- Strategic ownership with hands-on delivery
- Cross-functional collaboration
- Long-term organic growth
- Modern search visibility across traditional search and AI-driven discovery
I'm open to remote-first or structured hybrid roles across Europe.
Services
Whether you're hiring for consulting support or evaluating long-term fit, these are the areas where I add the most value.
Need stronger visibility across search and AI-driven discovery?
Whether you're looking for an SEO lead, AEO/GEO consultant, technical SEO support, or a clearer strategy for international SEO and long-term organic growth, I'd be happy to talk.